Maximize the impact of your marketing budget

Optimize your marketing mix with AI-powered MMM

Avoid wasting marketing resources with inefficient allocation across your channels. Use Pecan's marketing mix modeling (MMM) to measure the incremental impact of every channel, online and offline.

“In a very short time, Pecan’s MMM solution granted our team a new way of analyzing our marketing spend and its revenue contribution, while exposing opportunities for budget allocation and channel ROI optimization. We can now leverage both attribution data and MMM contribution to have a more holistic understanding of our marketing investments.”

Better understand and improve marketing efficiency.
Simulate new budget scenarios with trustworthy predictions.

Pecan's Predictive GenAI drives business growth.