Nearly 20 million customers, 40K+ employees, and a marketing budget of over $1B
Maximize the impact of your marketing budget
Optimize your marketing mix with AI-powered MMM
Avoid wasting marketing resources with inefficient allocation across your channels. Use Pecan's marketing mix modeling (MMM) to measure the incremental impact of every channel, online and offline.
“In a very short time, Pecan’s MMM solution granted our team a new way of analyzing our marketing spend and its revenue contribution, while exposing opportunities for budget allocation and channel ROI optimization. We can now leverage both attribution data and MMM contribution to have a more holistic understanding of our marketing investments.”
MMM Customer Stories
Make confident decisions about the future and achieve your marketing goals efficiently
600M+ downloads; tens of millions of monthly users; over 5M monthly subscribers
Better understand and improve marketing efficiency.
Simulate new budget scenarios with trustworthy predictions.
Predict & Optimize Marketing Performance
Generate a 25% increase in performance across your marketing mix with MMM. Optimize your budgets and shape effective strategy.
Improve Marketing Efficiency
Predict your channels’ performance so you can refine your channel mix and budget allocation. Know which channels will drive the highest incremental impact and take immediate action.
Offline and Online Channel Prediction
Quickly obtain a holistic perspective on cross-channel initiatives. Examine channels' ROAS in easy-to-use dashboards. Define segments and predict their contribution in the ways most meaningful for your business.
Turn Reactive into Proactive
Use simulation tools to test scenarios with your budget allocation. See where, when, and how much to spend to generate higher ROAS. Optimize your budget within real-world constraints.
Marketing Mix Modeling in Minutes
Automated data preparation, modeling, and production mean Pecan can simply connect to your data source and start analyzing your marketing efficiency. Generate predictive insights across multiple dimensions in a fraction of the time. Understand how marketing and non-marketing variables impact channel performance.
Move Beyond the Click
Move beyond click-path analysis and understand the true incremental contribution of a media channel. Complement other marketing measurement strategies to get a complete predictive picture of your marketing outcomes.
Pecan's Predictive GenAI drives business growth.
